Product specialisation
Milan campus
Furnishing specialisation
Como campus

Head of Course: Prof. Francesco Zurlo

Designing a product (a consumer commodity, a tool, a durable commodity, an automobile or a furnishing item) means conceiving and itemising all the functional, physical, technical, aesthetic/formal and communicative characteristics that go to make up its qualitative aspects, in relation to its use and its technological and productive possibilities. Product design implies the acquisition of learning and techniques that enable the designer to conceive and creatively develop innovative products, which are thought up for people and that meet the requirements of the companies that will produce them.

The Bachelor Course in Industrial Product Design will provide a solid, basic training in the Design disciplines both on a theoretical and practical level. The exit profile is that of a technical design figure able to support all the technical and design activities from conception to production and distribution of the product on the market. This competence is enriched by cultural and critical tools to aid interpretation of the social and cultural contexts for which the products are designed; by techniques and tools for the morphological, material and functional representation of the product; by knowledge of transformation technology, industrial production processes and production constraints; and by a knowledge of economic factors relating to market and company contexts.

The Bachelor Course in Industrial Product Design is organised into two programs of study:

“Product”, offered on the Milan Bovisa campus, which prepares professionals for industrial product design of various kinds: ranging from utensils and household objects to consumer commodities and means of transport;
“Furnishing”, offered on the Como campus, which focuses on the complex system of goods destined to qualify domestic and public spaces and make them useable, whether they are places of work, accommodation structures, sales areas or places outside.

Graduates will find a wide range of opportunities in all the professional and company activities operating in the field of design and planning in its broadest sense.

More specifically they will be able to find employment in professional firms and companies as professional collaborators, design assistants, technical assistants in physical and/or virtual product modelling. Depending on the assessment of their training curriculum, graduates in Industrial Product Design may also further their studies in Master degree courses.