Head of course: Prof. Francesco Zurlo

The Product Design for Innovation master of science programme is a product development course (from consumer goods to transports, from furniture to product-service systems) integrating experimentation, design and enterprise activities to tackle relevant real-world issues. It offers an in depth understanding of the practice and management of design and approaches to innovation in a complex context, involving advanced technical, design and social parameters.

This master of science programme is intended for those seeking professional knowledge at the highest level in the design of products, services and experiences that define new product opportunities. The programme focuses on educating product designers who can think creatively, who can manage and lead multidisciplinary design teams, ready to deal with emerging technologies and future scenarios, open to the exploration of alternative design solutions.

The Master of Science Course in Product Design for Innovation is intended to provide:

• advanced core knowledge for product design;
• skills for product system management and innovation ;
• understanding of social, cultural, technological and manufacturing contexts for product system;
• competences for the coordination of multidisciplinary project teams;
• advanced skills for concept and idea generation and visualization.

This master programme excels at providing the strategic skills and knowledge to become leaders of the product development process as well as design team leaders. Successful graduates will be highly employable within the design industry and will be suitably equipped for self-employed professions or for a variety of professional destinations, including design management, design studios, design consultancy, manufacturing.